Product development is a collaborative and interdisciplinary endeavor. While the composition of a product development team may differ depending on the product being developed and the company behind it, specialists from functions such as product marketing, product design and engineering play key roles in a successful product development process. In addition, product managers may convene cross ...
AI product design integrates AI into every phase of product development, from ideation and prototyping of a new product to user-interaction design (UI design) and even market testing. AI tools help streamline workflows, automate tasks and speed product development at every stage. AI-powered systems are faster and less error-prone than humans at conducting user research. Furthermore, well-known ...
Product engineering is a phase of product development in which engineering principles and practices are applied to a product lifecycle. The process includes design, development, testing and optimization. Product engineering can refer to software engineering or the design of new products like electronics, industrial equipment, or automobiles.
Product lifecycle management (PLM) is a strategic approach that enables developers to manage product lifecycles end to end—from initial concept and design through procurement and production to service and disposal.
By using product strategy, design and development, organizations can apply the product development lifecycle method, anchored in design thinking and agile methodologies to streamline workflows. AI-driven platforms such as IBM Consulting® Advantage and IBM Garage™ further transform the development process, reducing handoffs and accelerating ROI.
AI in product development is a broad term that refers to the use of artificial intelligence (AI) tools and capabilities in the various stages of the product development lifecycle.
Design thinking can be used as a part of product development strategy and digital transformation. With a focus on human needs, design thinking helps ensure that the products or solutions are economically sound and driving innovation.
The software development lifecycle (SDLC) is a structured and iterative methodology used by development teams to build, deploy and maintain software systems.
We deliver compelling value for new application and new business platform development by combining product design, management and engineering disciplines, leveraging GenAI assets and assistants to help you you build the right product, the right way, for the right market opportunity to make your digital product a success.