Internet cookies have been around since the beginning of the web and generally serve a useful purpose. While most cookies are harmless and even necessary, some are not. Iâ m talking, of course, about ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

Google has made an unusual announcement about browser cookies, but it may not come as much of a surprise given recent events. After years spent tinkering with the ...

It will also "not be rolling out a new standalone prompt for third-party cookies" that would have allowed users to opt out of being tracked by advertisers. Google has made the announced a few days ...

Google Chrome won't phase out third-party cookies after all, as the company plans opt-out option for users.

The third-party cookie saga: Has any industry ever gazed at its navel with such intensity? I can’t count the number of stories in AdExchanger’s archives on the end of third-party cookies. We’ve got ...

Google had originally intended to phase out third-party cookies and replace them with new technologies from its "Privacy Sandbox" by 2022.

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out ...

A UK-based early-stage startup called Paapi, which just closed its pre-seed funding round last month, is building a platform to help advertisers with privacy-safe ad measurement. If your first thought ...

Google is currently in the midst of a major antitrust trial (make that two antitrust trials, actually), which may result in the company being forced to sell off its popular web browser, Google Chrome.

Google will not make any to changes to how third-party cookies work on the Chrome browser at all. Anthony Chavez, Google VP for Privacy Sandbox, has announced that ...