According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so powerful and why it's such an important part of ...

In this guest post, Augie Ray (pictured below), Gartner’s research director for customer experience, takes a look at the marketing industry’s newest buzzword – advocacy. What’s it mean? What’s in it ...

Showing that a brand cares about its customers’ experience and satisfaction is a powerful way to build trust and credibility with target audiences. While organizations may realize that leveraging ...

Enterprises are investing 11% of revenues into marketing, according to Gartner's 2017-2018 CMO Spend Survey; that's down after three consecutive years of increases. With budgets in jeopardy, marketers ...

The latest research from Oktopost’s reveals how employee advocacy and corporate social strategies are reshaping the landscape of B2B marketing, underscores the growing trend of marketers embracing ...

Every marketing strategy shares the same goal: generate brand advocacy. Particularly when hosting an event, companies want to turn their community members into evangelists for the organization.

In contemporary marketing, Awareness is literal, but Advocacy is a euphemism. Most brands speak of advocacy, but actually mean referral. It’s a vulgar route in my mind, which assumes turning customers ...

In B2B marketing, influencer marketing prioritises expertise and reliability, contrasting with B2C's focus on emotional appeal. Brand advocacy, featuring industry experts and satisfied customers, ...

New research shows how marketing leaders are leveraging brand ambassadors and strategic social tools to boost visibility and drive business growth LONDON, May 21, 2025 /PRNewswire/ -- Oktopost, the ...