Zara is using artificial intelligence to edit images of human models for its e-commerce platforms, City AM understands, as ...

According to Google, this feature takes advantage of the company’s Nano Banana image generation tool. All you need to do is ...

Fast-fashion companies like H&M are embracing "digital twin" technology, or lifelike AI replicas of real human models, to power their marketing and design strategies. As The Conversation reported, H&M ...

Explore the best AI outfit generator tools in 2025 with detailed reviews, feature comparisons, pros, cons, and tips to choose ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...

Google announced on Thursday that it’s launching a new AI feature that lets users virtually try on clothes. The tech giant is also rolling out updated price alerts and teased an upcoming feature that ...

Google’s AI try-on tool now generates a full-body virtual model from a single selfie, expanding its fashion tech features and integrating more deeply with its Doppl app and Shopping ecosystem.

There are many ways to apply the fruits of artificial intelligence to business. We’re seeing so many of these pop up in nearly all sorts of industries, in fields like healthcare and government, and ...

Sarah Murray recalls the first time she saw an artificial model in fashion: It was 2023, and a beautiful young woman of color donned a Levi’s denim overall dress. Murray, a commercial model herself, ...

The fashion industry has problems with textile waste and mislabeling. AI tools from Refiberd and HKRITA offer help with sustainable garment recycling.