Apple's highly anticipated Vision Pro headset is available to preorder now from Apple's physical stores and website in the US ...

Demos of the Apple Vision Pro were reportedly routinely given by poorly-trained staff ordered to focus on sales targets, in a reverse of what Steve Jobs intended for Apple Stores.

Shock hit Apple after 500,000 Vision Pro sales in 2024, according to a Wired book excerpt published April 7, 2026. The ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

It Was Genuinely The Coolest Fucking Thing I’ve Ever Seen.” The line landed like a confession in early April, and it matters ...

When I reviewed the Apple Vision Pro last year, I described it as the most advanced wearable display available—but its front-heavy design and eye-watering price made it hard to recommend without ...

To roll out its new mixed-reality headset, the Vision Pro, Apple devised a plan almost as intricate as the device itself. In January 2024, Apple summoned hundreds of retail employees to its campus in ...

Everything new about the revamped Apple Vision Pro can fit in a single sentence: It has a far faster and more efficient M5 chip, it comes with a more comfortable Dual Knit Band and its display looks ...

Apple Immersive Video for live events is the dream, and Blackmagic just unveiled the camera that could bring more of it to ...

The M5 doesn't remake Apple Vision Pro into a hit consumer product, nor does it solve Apple's ongoing issues with a lack of developer interest in the platform, but it is better, and that may be enough ...

Apple introduced a new version of the Vision Pro with M5 chip this week, and it came with a Dual Knit Band that Apple says is more comfortable to wear for long periods of time. M5 Vision Pro buyers ...