As buttons go, there are few as well-known as Staples’ “Easy Button” — a bright, Staples-red button that was featured in a series of ad campaigns beginning in 2005. The ads were so popular that ...
Staples, with help from IBM's Watson and Vonage, moves the Easy Button from concept to reality by connecting its new model directly to its order-entry system. “That was easy” is the iconic tagline of ...
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