Conceptualised by Grey Group, the campaign showcases a funny take on a father-son duo fighting over a packet of cake Click on the Image to watch the TVC. It is common knowledge that 'You can't have ...

The TVC has been conceptualised by Grey Group India. It brings out the best of a father-son relationship where the father tries his level best to convince his son why he should get to eat the cake ...

Britannia is all set to prove that their cakes are full of goodness with their new commercial by Grey India. The Britannia TVC brings to light the goodness of cakes with a campaign that shows how a ...

It’s all locked down, no more schools, no meeting friends or playtime in the park or sharing lunch boxes this year. As kids continue to be cooped up in their homes there is quite a lot that they miss ...

New Delhi, Jun 21 (PTI) Bakery food company Britannia Industries will seek to tap opportunities in the cake category through the launch of innovative products at different price points and expansion ...

This case study describes how Britannia Cake, a cake brand in India, reignited its brand by turning the conversation around snacking from indulgence to an innocent bribe. Marketing in India has ...

Britannia Cake has rolled out a TVC conceptualised by Grey Group. The film features a father and his young son. At the dining table, the man looks to take a packet of Britannia Cake, but the boy stops ...

Britannia Industries Limited, has introduced a new variant in its product line-up, Britannia Cake Biscotti. This latest innovation from Britania will be available in two variants of Fruit n Nut and ...

Britannia has recently extended its glucose brand of Tiger into mass cookie products, while it continues to explore more premium cookies in its health portfolio under Nutrichoice. “We are all set to ...