Cheetah Digital has acquired Wayin, a firm that collects and activates zero-party data -- data that customers own and provide to brands in return for benefits. Terms were not disclosed. The purchase ...

SPRINGFIELD, Mo. — The gender of the cheetah cubs born last month at Dickerson Park Zoo will be announced at a special gender reveal party. The sex and names of the cubs will be revealed to the public ...

The acquisition will see Wayin bolster Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive hyper- personalized, real-time experiences and ...