It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

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Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The year 2020 proved that we need to "adapt" to the unknown, the "new normal" and the ...

SMEs are beginning to adopt tools that help them personalise content, streamline customer interactions and scale their ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...