Second annual report looks at spending by 400+ brands and more than $42 billion in historical data to understand how brands allocated spend and generated returns across channels New research shows ...
PARIS, March 3, 2026 /PRNewswire/ -- Expandi Limited today announced the acquisition of 100% of Kompass in a transformational transaction that creates the largest independent European provider of B2B ...
When advertisers review their media accounts with agencies today, their biggest concern and challenge is addressing the types of customer data platforms that require storage and, subsequently, ...
One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...
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