Everyone talks about making business decisions based on numbers, data, and facts, including me. But what do you do when there aren’t hard facts and you have to make the best decision based on unclear ...

Forbes contributors publish independent expert analyses and insights. Storytelling might seem out of place in a world where data and analytics dominate decision-making. But research shows that ...

Decision-making is part of our daily lives. We spend our time making decisions big and small, whether it's what to eat, how to get to a place or how to plan tasks at work. Nothing could be more normal ...

Decisions. Decisions. The team has narrowed the list of potential options to solve a difficult challenge to a manageable few, but eventually a final decision must be made. Which choice does the team ...