Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed and burnt out before Christmas with the help of experts and parenting influen ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

A Scout Elf hangs from a string of Christmas lights while wearing a mask. Willrow Hood / Shutterstock.com If you’re a parent, then you’re well aware of what “The Elf on the Shelf” is—and hopefully you ...

Christmas is less than one month away and silly, sneaky little elves are starting to appear in children's home. A holiday tradition for many families around the world, it is indeed Elf on the Shelf ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals company Swarovski. “He is covered in 4500 Swarovski crystals,” founder ...