This article was co-written with my colleague and fellow Forbes Technology Council member, Palash Soni, co-founder of Goldcast. A few years back, B2B events had similar characteristics to the ...

Events such as exhibitions and seminars are an important marketing tool for small businesses, enabling you to communicate with customers and prospects in an environment that you control. To create a ...

One of the oldest yet most powerful means of reaching out to your target audience is event marketing. But, unlike digital marketing, which is the talk of the town these days, events necessitate much ...

Variety's Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together the most influential ...

Event planners help individuals, organizations and businesses host events by taking responsibility for all of the activities associated with the events. To market your event-planning business, you ...

Event marketing is having a major moment in B2B right now. Multiple research reports indicate a rise in event marketing spend and success, while event technology vendors have built a strong presence ...

Event marketing has changed significantly over the past month — no one can argue this. If events haven’t been postponed or canceled, they’ve been transformed. Venues are no longer conference centers, ...

Experiential event marketing has become a pivotal element in integrated marketing plans, not just for Fortune 100 companies, but for businesses of all sizes. It plays a critical role in spreading ...

If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ...

As the world gears up for another Super Bowl and Valentine's Day campaigns loom, marketers are facing tighter scrutiny over their event marketing budgets than ever before, highlighting the importance ...

For acquiring leads and doing business, there is no substitute for the value of face-to-face events. That's why, prior to the COVID-19 pandemic, meetings and events commanded 25-30% of B2B marketing ...

LONDON--(BUSINESS WIRE)--On the heels of its second anniversary in June, Hopin, the leading all-in-one event management platform that enables immersive and interactive experiences from anywhere, ...