Chipotle’s relaunched rewards platform is aiming to bump up sales by making ordering feel more like a quest. Chipotle, like almost every other fast casual restaurant, has been battling an ongoing ...

Formula 1 gives you a sport that already behaves like a game. Every race weekend comes with points, rankings, upgrades, penalties, and constant recalculation. Fans track driver standings, constructor ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Polizzotto, founder and president at ...

As a fitness editor, I've tried every workout you can imagine. With each one, I've noticed that having someone present to hold me accountable (whether virtually or in person) plays a huge part in ...

A gamified smoking cessation program added to nicotine replacement therapy (NRT) sampling found success with smokers who were not yet ready to quit, researchers reported. For adults with no set quit ...

From retailers to restaurateurs, everyone is creating immersive digital experiences that allow consumers to have fun, memorable interactions with their favorite brands. After all, who doesn’t love a ...

A combination of a college-focused society and negative attitudes about vocational careers has driven some sectors into recruitment turmoil in recent years. This is a problem that needs solving: ...