Social media is a controversial subject. Some love it, while others can’t stand it. However, a lot of people assume Gen Z has a pretty favorable opinion of social media since they were the first ...

Gen Z uses Snapchat and TikTok more than millennials, who use Facebook more, but they seem to agree on two other platforms, Emarketer data shows.

Forbes contributors publish independent expert analyses and insights. Anna Esaki-Smith is an author and covers higher education. By now, the stereotypes about Generation Z ring familiar: They’re ...

Gen Z consumes more content than any other generation, according to recent research. The study of 2,000 nationally representative Americans revealed that Gen Z respondents consume close to seven hours ...

Younger generations have been dismissed as "gullible" for decades – but is there something about Gen Z that makes them the "most gullible" generation of all? A recent Politico article made a case for ...

Ghosted on dating apps, rejected by colleges and passed over for jobs – rejection isn't fleeting for Gen Z. In fact, it's becoming a defining feature of their collective identity. As young adults come ...

Recently, Saturday Night Live released a skit poking fun at the user experience of scrolling through TikTok’s ForYouPage. The snippet that got the biggest laugh from me — and the most attention — was ...

Gen Z is on track to become the largest and most powerful consumer generation in history. Comprising 32% of the global population and 40% of global consumers, Gen Z’s shopping preferences are more ...

Generation X has been named the “worst grandparents” by social media users in a viral conversation. Gen Xers are typically the children of Baby Boomers who were born between 1965 and 1980. ...

Gen Z has been deemed the loneliest generation, according to a new study from GWI. Roughly eight in 10 members of Gen Z said they had experienced feelings of loneliness over the last year, and two in ...

Social media is a top source of news for nearly three in four students, and half at least somewhat trust platforms such as Instagram and TikTok to deliver that news and other critical information ...