The ad industry spent years debating whether AI would hollow out Google‘s GOOG GOOGL business. Instead, Google handed advertisers an AI toolkit and turned it into an opportunity. The company’s latest ...

Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.

Google replaces Dynamic Search Ads with AI Max. Learn what’s changing, when migrations begin, and what advertisers should do ...

Google has again begun experimenting with video in search results, which follows its strategy to give users a more immersive ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads. Google recently reported $56.57 billion in revenue from ads on Search and YouTube.

Set smarter bids using first-party data, customer match lists, and lifecycle segmentation, while avoiding common reporting ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

Meta’s AI “push” ads are driving faster growth and better ROAS as Google’s “pull” moat erodes. Read more macro analysis here.

Google officially began rolling out sponsored ads within its AI Mode answers, finally transitioning the “answer engine” to a monetized product. These sponsored results are clearly labeled and ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the ...

Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.

Google announced Wednesday that it will phase out Dynamic Search Ads (DSA), and upgrade all advertisers to AI Max for Search ...