Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...

Google is out with a blog post today rebutting recent reports that its AI features are causing traffic declines. The extended response comes from VP and Head of Search Liz Reid. At a high level, ...

Google has remained a stable source of traffic to news publishers over the past year. Although many websites have seen their traffic significantly impacted by Google’s AI Overviews, Chartbeat data ...

Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid ...

Google’s AI Mode mistakenly labeled traffic as "direct" instead of "organic." Google confirmed it was a bug and fixed it. Traffic is now properly categorized. Google AI Mode traffic bug fixed after ...