Good legal writing is a lot more than simply getting the law right. The year 2025 has been a very busy one for me in terms of drafting legal briefs on some issue or another. This means that not only ...
NOTE: This post was co-authored with the SUNY New Paltz students in PSY 307 (1) of Spring 2018 (in particular, Zachary Ertrachter, Mariah Griffin, and Gianna Petrera). A solid psychology education ...
A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...