Scott Greenberg's Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar will be released via Entrepreneur Press on November 17. It can be preodered via Amazon and Barnes & ...

Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing activities and we have been under increasing pressure to ‘prove’ our ...

The software industry has a cyclic love-hate relationship with code metrics. At times, metrics appear to be quite helpful and at other times, doubt regarding their efficacy casts a short-lived shadow, ...

Email remains one of the most direct and effective channels for communicating with customers, and email open rate is the most common metric that marketing departments use to measure email campaign ...

The internet is the most measurable communications medium ever invented, so why can't we agree on how to measure it? A journey into the world of online video metrics leads to muddled math, conflicting ...