Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Our shift to mobile might mean a lot of wonderful things, but mobile is ...

Consider these startling mobile marketing facts: 26% of mobile users do not use an app again, and 80-90% of apps are eventually deleted from the user's phone. Those facts haves forced app developers ...

For gaming and other app categories, cracking the user-retention code has never been trickier. That’s according to a new metric developed by mobile measurement firm Adjust, which it dubbed the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Medialets, a startup focused solely on providing ads for applications ...

Last month, Microsoft made a revamped UI for Power BI Mobile generally available. In the first Power BI-related update announcement for this year, the tech giant has unveiled a new Capacity Health ...

The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their annual flagship event, have renewed a spotlight on app marketing ...