Based on key findings of its own survey, Britannia has re-launched Milk Bikis as Milk Bikis 100% Atta Biscuits in some key markets across the country, with no change in the price. With the promise of ...

Britannia has rolled out a campaign for the re-launch of its Milk Bikis, now called Milk Bikis 100% Atta biscuit. Conceptualised by Lowe Lintas, the film aims to position the biscuit product as a ...

Milk Bikis is one of the oldest brands from Britannia’s product portfolio. Ali Harris Shere, Director (Marketing), Britannia Industries Limited, and a long-time hand at the company, discusses here how ...

Media reports stated that the action was taken after consumers called out Big B and Britannia for promoting Milk Bikis as a substitute to milk and wheat for children. The campaign was part of a promo ...

Facing a market share decline against Patanjali Doodh Biscuit in rural markets, Britannia Milk Bikis (MBK) wanted to: Build awareness about the combined goodness of 100% whole wheat and milk in a ...

How do you infuse excitement in a brand narrative that already owns the market with a 96% market share? Tamil Nadu is the biggest market for Milk biscuits in India, and Milk Bikis (MBK) enjoys 90%+ ...

Tamil Nadu has over three generations of love and stories to share around their most loved biscuit- Milk Bikis. Britannia celebrates this absolute trust and love through a unique campaign – My Milk ...

Britannia Milk Bikis was part of a fan-led celebration in Chennai for the release of Ajith Kumar’s film Good Bad Ugly. Ajith’s fan club created a 15-foot garland made of Milk Bikis biscuits and placed ...

NEW DELHI: The Nutrition Advocacy in Public Interest-India (NAPi), a national think-tank of independent medical experts, paediatricians and nutritionists, has written to Bollywood icon Amitabh ...

Milk Bikis is one of the oldest brands from Britannia’s product portfolio. Ali Harris Shere, Director (Marketing), Britannia Industries Limited, and a long-time hand at the company, discusses here how ...