Cracker Barrel's recent stock drop is driven by negative sentiment around its rebranding, but the business needed a fundamental overhaul beyond just a logo change. Operational improvements are ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

*In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The ...

Welcome back eclectic wall designs, oil lamp fixtures and wobbly wooden tables. Cracker Barrel won't remodel its restaurants after all. The country store and restaurant chain announced on Sept. 9 that ...

The fallout from Cracker Barrel's logo change and restaurant makeover isn't over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing ...

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its logo, too. On Tuesday, the Southern-inspired casual dining chain unveiled a ...