The way to earn publicity is to be newsworthy. In other words, worthy of being written about and talked about. To build awareness of your services, it pays to invest in publicity. Publicity is the ...

The right of publicity is a law that few people outside of Hollywood know much about. Nevertheless, it is an increasingly important right in our digital age even when celebrities are not involved. The ...

If executed right, a publicity stunt -- especially during a big event such as the Super Bowl -- can make a business famous and help it grow its customer base as a result of all that publicity. The ...

Behind a few of the world’s most notable brands sits Jenelle Hamilton, a publicity powerhouse who spent nearly 10 years working under others to perfect her craft in communications and public relations ...

It's a cliché that there's no such thing as bad publicity, and it may be a bit of solace as a small-business owner that the negativity means someone is paying attention to you. Research, however, ...

Mark Cuban co-founded Broadcast.com, a provider of online multimedia and streaming services, which was sold to Yahoo! in July of 1999. Prior to that, he co-founded systems integrator MicroSolutions, ...

Publicity veteran Michelle Slavich is leaving Warner Bros. Pictures for Netflix. By Natalie Jarvey Publicity veteran Michelle Slavich is leaving Warner Bros. Pictures for Netflix. In her new role as ...

Anniversaries provide the perfect opportunity for celebrating your company's accomplishments while thanking the customers who helped your business get where it is today. Publicizing your anniversary ...