For a time, the Formula 1 became a symbol of how TAG Heuer had led Heuer astray, cheapening this once-great mechanical ...

TAG Heuer has been making watches since 1860. Like other storied watchmakers (think Rolex and Breitling), TAG Heuer watches are coveted by athletes and enthusiasts. The Switzerland-based brand was a ...

For the third time, TAG Heuer teams with Hiroshi Fujiwara, known as the godfather of streetwear, for a Carrera Chronograph ...

At Geneva Watch Days 2025, TAG Heuer just debuted its new TH-Carbonspring oscillator, its most advanced movement yet, in its latest Monaco and Carrera watches. The new TH-Carbonspring has been in the ...

To our eyes, the similarities are subtle at best, but it’s hard to deny that the new timepiece is striking. What’s not subtle is its price at 150,000 Swiss Francs, or around $186,000. The Air 1 is ...

It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

TAG Heuer x Kith re-releases the 1986 iconic cultural statement, Formula 1 Series 1. The newest TAG Heuer x Kith Formula 1 watches feature updated materials and colors. A host of cultural influences ...