Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...
Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.
Digital Music News on MSN
Universal Music and Roblox ink expanded partnership deal, teeing up additional artist activations, on-platform physical merch, and AI initiatives
Universal Music Group (UMG) and Roblox have inked an expanded strategic agreement – including plans for additional physical merch offerings, possible AI collaborations, and more. UMG and the ...
Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...
SANTA MONICA, Calif., March 18, 2024 /PRNewswire/ -- Universal Music Group (UMG) and Republic Records are proud to announce the launch of Boombox - the first scaled music product across the Roblox ...
SANTA MONICA, Calif., Dec. 14, 2023 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment, and Supersocial, a pioneer in virtual world development, have today ...
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