Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Roblox has increasingly become a cultural hub for music fan engagement, with recent artist activations from Yeat (Capitol ...

Dead Rails is an adventure experience on Roblox where you're stuck in the middle of a desert affected by a zombie apocalypse. Your objective is to eliminate the undead using the resources present in ...

At only 25 years old, Yeat has turned into one of the biggest stars in hip-hop. Over the last four years, not only has he gotten major co-signs from the likes of Drake, the Weeknd, Lil Yachty, and ...