A new malware campaign is A/B testing delivery effectiveness on software developers using malicious VS Code extensions.

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

SUNRISE, Fla., June 11, 2019 /PRNewswire-PRWeb/ -- Today FeaturedCustomers released the 2019 Summer A/B Testing Software Customer Success Report to give prospects better insight on which A/B Testing ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Brooks Bell, an agency dedicated to conversion rate optimization and personalization, has overhauled its illuminate experimentation program management software and made it available for free.

A test long used by web developers to make sites more appealing or boost e-commerce sales is now emerging in the mobile app space. A/B testing puts two versions of a website — or a particular web page ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...