As we turn the calendar to 2025, let’s reflect on the topics that resonated with ad industry thought leaders this year. The columns below were the most popular pieces penned by AdExchanger’s guest ...

After establishing the engineering qualities of its brand over the past 10 years, Skoda is now looking to bolster its perception as a premium brand and its advertising has made a shift to reflect that ...

This year marks the 10th anniversary of the John Lewis’ Christmas advert and in honour of this special milestone, John Lewis has teamed up with Bright Bricks to create five scenes from the past five ...