“For Cheez-It, the in-stadium experience is where our brand personality really comes to life,” Cara Tragseiler, senior brand ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight. Cheez-It is debuting Cheez-It–crusted turkey legs at the Citrus ...

What a time to be alive. Late last month, snack journalist Markie Devo reported that Wendy’s Baconator-flavored Cheez-Its are probably coming later this year. Everything he stated is speculative, but ...

The brand's latest immersive experience redefines nightlife with a one-of-a-kind nightclub serving Cheez-It-infused cocktails, late night bites and crackers straight from the Cheez-It Tap CHICAGO, Oct ...

College bowl names used to be tied to regions. But by the 1980s, bowls began to lean in on corporate sponsorships to create a marketable commodity. Tim Newcomb is an award-winning journalist who has ...