As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

Revamping loyalty programs for long-lasting, meaningful value should be non-negotiable for retailers and brands.

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Mandarin Oriental's revamped loyalty program takes its inspiration from luxury goods companies. The goal is to stand out in a sea of points-based rewards programs with formulaic rewards. Mandarin ...

A guest snaps a photo of your signature Brussels Sprout Caesar bowl, leaves a generous tip, and heads back to the office. Yet months later, she still hasn’t returned. She left happy, yet for some ...

In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers ...