As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals — ...

Smart use cases. Generative AI in marketing thrives with specific, impactful use cases like predictive analytics, personalized outreach and content automation. Tech meets efficiency. From automating ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...