Bellular News on MSN

Investors want in game ads, Valve is blocking them

Explore the future of in-game advertisements with insights from EA's CEO Andrew Wilson. This video discusses the emerging trend of ad-supported free-to-play games and outlines the implications of ...
DualShockers

Valve Bans All Steam Games Forcing Players to Watch In-Game Advertisements

Jake brings two decades of experience with him, having covered major industry events, breaking news, one-on-one interviews, and more. When he's not playing World of Warcraft, he's usually on the hunt ...
TweakTown

Valve issues platform-wide ban for any games that force advertising

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to add ...
Marketing Dive

In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...
Pocket Gamer.Biz

Anzu partners with Playgama to bring intrinsic in-game ads to web games

Playgama developers can integrate Anzu’s in-game ads through the Bridge SDK. The initial rollout supports Unity WebGL, Cocos, and JavaScript. Gangsta Island: Crime City is the first web game to adopt ...