Bellular News on MSN

Investors are pushing for ads in games

Explore the future of in-game advertisements with insights from EA's CEO Andrew Wilson. This video discusses the emerging ...
Marketing Dive

In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...
GamesIndustry

Valve implements dedicated page for advertising guidelines

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. "Steam does not contain any paid advertising, nor are models supported in games ...
PCGamesN

Steam clamps down on in-game advertising with new rules that benefit players

Monday, February 10 @ 9:24 am PT As mentioned by SteamDB on BlueSky, Valve's talk of in-game advertisements has already existed as a policy, with the page referenced below now just a separate entity.