Bellular News on MSN

Investors are pushing for ads in games

Explore the future of in-game advertisements with insights from EA's CEO Andrew Wilson. This video discusses the emerging ...
Marketing Dive

In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...
PCGamesN

Steam clamps down on in-game advertising with new rules that benefit players

Monday, February 10 @ 9:24 am PT As mentioned by SteamDB on BlueSky, Valve's talk of in-game advertisements has already existed as a policy, with the page referenced below now just a separate entity.