Trouble is brewing on the travel horizon. Once seen as a golden ticket to free flights and VIP perks, airline loyalty programs are leaving frequent flyers grounded. Most airlines offer loyalty ...

Norwegian Cruise Line guests can now get top-tier loyalty perks on its sister brands even if they’ve never sailed with them – and vice versa. The line’s parent company, Norwegian Cruise Line Holdings ...

Ponant's Le Laperouse. The Ponant Yacht Club offers discounts tied to the number of cruises taken. Photo Credit: Courtesy of Ponant Whether it's collecting Starbucks stars to redeem free coffee or ...

As cruise travelers become increasingly fixated on their loyalty status with their favorite cruise line, cruise lines are facing significant pressure to deliver loyalty program benefits that make ...

The adults-only cruise line wants to spread love to travelers who feel undervalued by travel loyalty programs.

Carnival Cruise Line is replacing its VIFP Club loyalty program with Carnival Rewards in June 2026. The new program shifts from a cruise-count based system to one based on spending, awarding "stars" ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

The cruise line’s brand ambassador has also listened to some passengers about a change they don’t like. Cruise line loyalty programs drive repeat business and even a tiny change can outrage passengers ...