Most mainstream social media platforms have some amount of usage and performance data available to profile administrators. What type of data is important to analyze as a social media manager? The ...

Social media is ideal for both lead generation and lead nurturing. In this post, we'll focus on the latter and explain what you can do to convert more leads on Facebook, Twitter, and Instagram. We'll ...

Across the country, legislatures and policy makers are increasingly considering measures to protect LGBTQ minors from harmful conversion therapy, the discredited practice that seeks to turn LGBTQ ...

Measure your social media performance without using vanity metrics. Here's how to know if your social media efforts are really producing ROI. Posting on your social media profiles three to five times ...