Okay, so marketing technology in 2026. It’s a whole new ballgame, right? Things change so fast, it feels like you just get a ...

This level of detail allows you to build stronger connections. When you understand your customers better, you can tailor your ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see connections, and build strategies — that determines a brand’s success.

For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Large-scale, in-person events are back on the minds and schedules of marketers and ad industry professionals now that the world has returned to most pre-pandemic activities that were unheard of not ...

Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. He is the mastermind behind what has become the symbol of the ever ...