This level of detail allows you to build stronger connections. When you understand your customers better, you can tailor your ...

Co-founder and CEO at Phrasee, the AI-Powered Copywriting tech that empowers brands with better copy than humans can write alone. Neither do I. A world where things were relatively predictable, where ...

Chief marketing officer, Alexandra Morehouse, shares how the health system utilizes technology in its at-scale, consumer-first marketing strategy. Consumers know what they want. And if you listen, ...

Large-scale, in-person events are back on the minds and schedules of marketers and ad industry professionals now that the world has returned to most pre-pandemic activities that were unheard of not ...

Rutgers Business School is offering a new master’s degree for marketing professionals who are interested in learning how to apply AI and other tech-driven tools to better analyze and understand data ...

Virtually every industry stays updated on the year’s latest technology trends. New technologies are rapidly advancing, and businesses across every sector want to invest in them to reap the benefits — ...

Scott Brinker is co-founder and CTO of the interactive content marketing firm ion interactive and author of the chiefmartec.com blog. He is the mastermind behind what has become the symbol of the ever ...

At last year’s conference, the organization had announced plans for a new group application. That "reveal" was cheered vigorously by travel advisors in the audience. Bottom line? So far, that group ...

Bluewater Technologies Group Inc., a Wixom-based provider of experiential marketing and event technology solutions, has announced a strategic partnership with thunder::tech, a marketing agency ...

CINCINNATI, OHIO - JULY 05: A general view of the MLB logo on the on-deck circle during the game between the New York Mets and the Cincinnati Reds at Great American Ball Park on July 05, 2022 in ...