The video site has launched a new analytics feature designed to help users learn who's watching their videos, which ones are the most popular, and whether people are watching the entire video. Lance ...

More than 50 million people now call themselves creators. They power a global economy worth an estimated $250 billion, ...

Whether you’re just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need. Understanding and focusing on key ...

Once upon a time, YouTube users would visit the platform to catch their favorite longform videos. Their favorite channels and creators would upload them and those videos would be viewable anytime ...

YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content. The updates include: More data about channel memberships More data on ...

Use YouTube channel analytics to read audience signals, fix retention drops, improve thumbnails, and build a content strategy ...

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. Creators can now stay informed about their ...

Descriptive analytics -- looking into what has happened in the past -- is commoditized. Traditional BI, reports, and dashboards are well understood and used in one way or another across a wide ...

As well as being the most popular video site in the world, YouTube is also the second biggest search engine next to Google, its parent company. Considering that over four billion hours of video are ...

Even without the dedicated streaming service, YouTube is a top destination for people discovering and listening to music. Google’s video site today is introducing new Analytics for Artists within ...