Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...

Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On Thursday—just days after Coca-Cola delighted fans with confirmation that Diet Cherry Coke would be ...

This spring, Coca-Cola revived its popular “Share a Coke” campaign, with a digital marketing focus designed to reach a new generation. Now Pepsi would like a word. The cola brand launched a summer ...

Tim Tenney is president of Clinton’s Ditch Co-Op, “The Pepsi Place,” in Cicero. Christopher Baker is general manager of Coca-Cola Beverages Northeast, in Syracuse. New York’s beverage companies are ...

Pepsi is attempting to upstage rival Coca-Cola on its big day -- in its hometown, no less. PepsiCo is bringing The Pepsi Challenge to Atlanta for “National Have a Coke Day” on May 8. The challenge is ...

There are many things Donald Trump is known for, but a healthy lifestyle when it comes to food is not one of them. The soon-to-be 47th president has a documented love of McDonalds and reportedly had a ...

Pepsi Pops Off in Pointed Message About 'Iconic' Coca-Cola Campaign originally appeared on Parade. Pepsi is taking direct aim at its biggest competitor—The Coca-Cola Company—in its new campaign. On ...