What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

ELF on the Shelf has taken over numerous UK households in the run up to Christmas. And while many parents have been ...

From missing batteries and gendered Lego to the self-assembly misery of a 40-degree day, here is a grown-up’s official wish ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed and burnt out before Christmas with the help of experts and parenting influen ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Principal Erica Cobb at Glenwood Middle School in Findlay, Ohio, transformed herself into an Elf on the Shelf to the delight ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Parents everywhere know that once the Elf on the Shelf arrives, the house becomes a tiny stage for winter mischief and wide-eyed wonder. If you’re dipping your toes into this tradition for the first ...

Elf on the Shelf is a Christmas tradition started by Carol Aebersold and her twin daughters. The idea goes that Santa sends his elves out to observe children in the build-up to Christmas, to see who ...