Luca Serafini, a virtual automotive designer based in Modena, Italy (aka 'lsdesignsrl' on social media), has imagined an ...

The 'Prancing Horse' logo sits on some of the most special cars in the world - but do you know where it all started?

With the release of Ferrari, a major new book charting the history of the world's best-known supercar brand, we look at 10 moments that define the company's design legacy. Published by Taschen and ...

In 2022, Audi confirmed it would enter F1 for the first time from 2026, developing its own engine and acquiring one of the ...

HIGHS Screaming V-12 gifted from the gods, magic carpet active suspension, Ferrari performance with seats for four. LOWS Steering wheel is inundated with controls, much more "Sport" than "Utility," ...

HIGHS Sublime steering feel, responsive powertrain, surprisingly compliant ride quality. LOWS Rear seats aren't really usable, screen-based climate controls awkward to operate, the shame of owning the ...

The strategic alliance aims to elevate S.Pellegrino's premium lifestyle positioning, expand engagement with younger audiences and enhance its global brand offering. This partnership brings together ...

What comes to mind when you think about those brands that immediately scream ‘luxury'? The sleek curves of a Ferrari emblem? The interlocking Cs of Chanel? There's something almost magical about these ...

Selecting the right typography is one of the most critical decisions when creating an impactful and memorable logo design. The fonts and typefaces used in a logo directly influence how consumers ...