Forbes contributors publish independent expert analyses and insights. Anna Esaki-Smith is an author and covers higher education. By now, the stereotypes about Generation Z ring familiar: They’re ...

Gen Z uses Snapchat and TikTok more than millennials, who use Facebook more, but they seem to agree on two other platforms, Emarketer data shows.

Younger generations have been dismissed as "gullible" for decades – but is there something about Gen Z that makes them the "most gullible" generation of all? A recent Politico article made a case for ...

Ghosted on dating apps, rejected by colleges and passed over for jobs – rejection isn't fleeting for Gen Z. In fact, it's becoming a defining feature of their collective identity. As young adults come ...

Generation X has been named the “worst grandparents” by social media users in a viral conversation. Gen Xers are typically the children of Baby Boomers who were born between 1965 and 1980. ...

Recently, Saturday Night Live released a skit poking fun at the user experience of scrolling through TikTok’s ForYouPage. The snippet that got the biggest laugh from me — and the most attention — was ...

Gen Z is on track to become the largest and most powerful consumer generation in history. Comprising 32% of the global population and 40% of global consumers, Gen Z’s shopping preferences are more ...

Gen Z has been deemed the loneliest generation, according to a new study from GWI. Roughly eight in 10 members of Gen Z said they had experienced feelings of loneliness over the last year, and two in ...

Sarah Holliday writes for The Washington Stand, which is Family Research Council's Washington-based outlet for news and commentary from a biblical worldview. From its youngest members to its eldest, ...

Your browser does not support the audio element. UCLA’s latest Teens & Screens survey reveals that Gen Z is craving less sex in movies and television, more ...

President Donald Trump's approval rating among young Americans is on the rise, sitting higher than any Republican presidential candidate since 2008. Two months into his second term, conservative Gen Z ...