Heard your teen mention that they are embracing the 'soft life'? That doesn't mean they don't want to work—just that they are ...

To be sure, Gen Z isn’t the first generation—and likely isn’t the last—to participate in treat culture. Most recently, older ...

While newer cutting-edge series typically win critical kudos and accolades, Gen Z and Gen Alpha viewers are binge-watching ...

Generation Z customers are a growing and critical market for banks, but they are also the most likely to switch to a rival.

They are brimming with ambition, adaptable, and ready to take on challenges, but often not on their own timetable. Yes, we ...

The Canadian series Heated Rivalry has surprisingly changed the conversation about hockey to a greater extent than just the ...

New technologies are complicating efforts to teach the scrolling generation to think critically and defensively online.

Spending time around children this holiday season? USA TODAY defined four Gen Alpha slang phrases to know ahead of your ...

There are brands that throw parties, and then there are brands that shape the rooms where culture is decided. For over three decades, Gen Art has belonged firmly in the latter category—quietly, ...

Political commentator Brilyn Hollyhand joins ‘Mornings with Maria’ to discuss growing Gen Z support for President Donald ...

China's central bank will issue an action plan on digital yuan management, with a new generation of digital measurement ...

Trump Media & Technology Group’s (NASDAQ: DJT) stock provided an astonishing surprise to the market, jumping approximately 42 ...