Founders and experts explain how they assess time to value (TTV) at every stage of the customer journey as consumers demand ...

Agencies are leveraging first-party data, smart analytics and AI-powered tools—not just to replace old methods, but to build ...

A number of advanced energy technologies—including fuel cells, electrolyzers, and an emerging class of low-power ...

Measuring your marketing ROI will give you an idea of what’s working best so you can refocus marketing dollars and stop ...

Norma Hoots Lynch has made this fruitcake every year since it won The News & Observer’s contest in 1992, and even fruitcake ...

Seattle’s heat pump rebate program led to more than 300 homes converting from oil heating to an electric-powered heat pump in ...

YouTrip’s 2025 conversion volumes jump over 70%; its peers also report surge in business Read more at The Business Times.

The exponential rise of fintechs has continued to chip away at the barriers associated with legacy banking systems.

Overview AI ROI goes beyond cost savings, reflecting how work, decisions, and culture changeMeasuring AI ROI requires continuous baselining, attribution, and re ...

FNP’s CMO Avi Kumar breaks down the "art of the heart" in a high-speed world, explaining why the future of gifting isn't just ...

Each year, globally, poor software quality costs businesses over $2.41 trillion, creating an accumulated technical debt of $1 ...