Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors. That’s what I said in my 2018 DSN Column focusing on the importance of the ...

Gen Alpha is rewriting the slang dictionary with chaotic, meme-driven lingo like “67,” “skibidi,” and “rizz,” leaving older generations scrambling to keep up. Their language evolves at internet speed, ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Readers Edition. This is the (nearly) annual tradition of you, RPS readers, telling us where we went wrong in our annual ...

Your neighbors may be driving up your utility bill—watch out for this sign California home explosion caught on doorbell camera FDA intends to put its most serious warning on COVID vaccines, sources ...

I often think about the kind of managers my children’s generation will become. Generation Alpha—who will begin entering the workforce in the coming years—will be the first to grow up with AI not as a ...

Most Americans think the ideal retirement age is sometime in their 60s — but Generation Z says it should be earlier, and they may be in a position to make it a reality. Members of Gen Z, who were born ...

Investors facing historically high stock market valuations now have a rare opportunity to invest in quality stocks, said Ruchir Sharma, Rockefeller International chairman and Breakout Capital founder ...