Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

For a long time, app marketing has carried an unnecessary air of mystery. Publish, spend, optimise, repeat – and hope the numbers move. Growth has often felt like something that happens  to you rather ...

As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive ...

This shift to GEO matters because AI search tools work differently from traditional engines. Instead of a list of blue links, ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

An emerging challenge for marketers is that internet search traffic, something that marketers have depended on to drive ...

Many link opportunities are lost by treating skeptical replies as pushback instead of invitations to continue the ...

Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster ...

Google has replaced the long-standing magnifying glass icon in parts of its search interface with a “+” symbol, marking a visible step in the company’s push to centre artificial intelligence tools ...