If any further evidence were needed for the insatiable investor appetite for companies with obesity assets, look no further than New York start-up Metsera. After emerging from stealth with a $290 ...

The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

A company's logo is one of its most valuable brand assets. Proper logo placement reinforces brand recognition and maintains a consistent brand image across all consumer touchpoints. However, choosing ...