Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3). The “Quick Getaway” depicted here is a play on both escaping the scene (specifically, flying ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

Zohran Mamdani, Andrew Cuomo and Curtis Sliwa are now all running television ads in the critical race for New York City mayor, hoping to sway voters with less than five weeks to go. By Emma G.

Amazon is expanding its suite of generative artificial intelligence (AI) products targeted at marketers with a new conversational assistant, according to an announcement shared with Marketing Dive.

Amazon Ads has announced an agentic AI tool that enables advertisers to create campaign ads in Creative Studio. Jay Richman, vice president of creative products and technology at Amazon Ads, explains ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

AV Squad, a go-to creative advertising agency for Hollywood, has become fully owned by its employees. Behind memorable campaigns for films like “Everything Everywhere All at Once,” “Anora,” “Top Gun: ...

Chethan is a reporter at Android Police, focusing on the weekend news coverage for the site. He has covered tech for over a decade with multiple publications, including the likes of Times Internet, ...

Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuck’s vision for infinite creative would wipe out the way the whole ad stack works. Zuckerberg: But there’s still ...

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...