BMW has filed a patent for a new fastener design that underscores the automaker’s long-standing willingness to chart its own ...

Discover the meaning behind the iconic BMW logo. This video delves into the history and significance of the logo, exploring ...

While BMW is working on a new generation of the X7 flagship SUV, this independent artist has given the current one a facelift ...

A new BMW patent hints at proprietary screws that resemble the brand’s emblem, raising questions about accessibility and ...

The first-ever M3 with electric muscle is taking shape, yet a reveal isn't happening any sooner than the fourth quarter of ...

BMW has filed a patent for new fasteners that feature the brand’s distinctive 'roundel' logo as the screw head.

BMW’s new electric SUV is a true range monster. BMW drove the iX3 over 1,000 km (621 miles) without charging, and it still wasn’t empty. The 2026 iX3 is set to kick off a new era at BMW as the first ...

BMW just made a subtle change to the logo on its latest car. The German automaker simplified the roundel on its new, fully electric BMW iX3 by removing the inner outlines of the logo. Most people ...

A subtle update gives BMW’s roundel a satin black finish and slimmer letters, first seen on the Neue Klasse iX3. BMW hosted a change at the beginning of this decade when it unveiled a flat, ...

CarPlay Ultra officially launched earlier this year, but one of the automakers who has so far said “no” to supporting Apple’s system—BMW—has just explained the reasoning for their decision. CarPlay’s ...

Update: We reached out to BMW regarding the new logo featured on its electric SUV and asked whether it would appear on other models. A spokesperson told us, “The badge will debut on the iX3 and will ...

Car logos are often claimed to contain secret messages. From the alleged letters in the Toyota logo to the true meaning of the Audi rings, there are plenty of design theories out there. But one ...